Reputation Management for Small Business: Options?

Social media continues to expand and become a larger part of marketing and new customer discovery for small businesses. How are businesses supposed to manage the ever growing amount of sites, neurologist
profiles and reviews in the social space? Hiring a dedicated social media lead is not reasonable for many businesses. Outsourcing the work to a social media PR firm, read more
while often valuable, may only be an option for larger businesses due to costs.

Increasingly, companies are beginning to offer platforms to consolidate these profiles and the information into a single review dashboard. Here is a pitch video from Marchex:

What other offerings are available to help businesses manage their social presence and customer reviews across multiple sites? Have you used these yourself?