Posts Tagged ‘AT&T’
Apptera Raises $10 Million To Targeting The “Third Screen” Of Advertising
Apptera raises an $10 million in another round of funding to continue its expansion into mobile advertising. Apptera “taps into the power of mobile advertising by dynamically serving voice ads to callers and enhancing those calls with interactive visual engagements”. “Callers can opt in to voice ads and have special offers such as coupons [...]
Updated Best Practice Guidelines for Cross-carrier Mobile Advertising
The Mobile Marketing Association (MMA) updated its best practice guidelines for cross-carrier advertising (called mobile content by the industry group) in the United States – covering ads running across AT&T, Verizon Wireless, Sprint and T-Mobile USA. The guidelines affect content delivered via SMS, MMS, Interactive Voice Response (IVR) [...]
iPhones Poor Performance on AT&T Network, Partially Apple’s Fault
According to a story in today's Business Insider, it has long been thought that the iPhone design had something to do with the poor performance on the AT&T network. However until recently AT&T has kept quiet about it. According tot eh article "Apple rejiggered how its phones communicate with AT&T's towers. As a result, the phones [...]
