The B2B companies that are making real gains in 2013 understand one thing – digital marketing and social is huge for B2B companies.
While some executives are pulling back on marketing based on economic uncertainty, the leaders understand that it’s always important to connect with new prospects, provide quality content to the community and highlight your best use cases. You can look through the stats yourself, but here are some to consider from our friends at Inside View:
- 61% of US Marketers Use Social Media to Increase Lead Gen
- IBM saw an Increase of 400% in Sales in a Social Selling Pilot Program
- 55% of Buyers Search for Information on Social Media
- 75% of Buyers Likely to Use Social Media in the Purchase Process