Generate More Leads with B2B Social Media [Infographic]
![Generate More Leads with B2B Social Media [Infographic]](http://www.southerntechnologyleaders.com/wp-content/uploads/2013/01/B2B_SocialMedia_Insideview-240x140.jpg "Generate More Leads with B2B Social Media [Infographic]")
The B2B companies that are making real gains in 2013 understand one thing – digital marketing and social is huge for B2B companies.
While some executives are pulling back on marketing based on economic uncertainty, the leaders understand that it’s always important to connect with new prospects, provide quality content to the community and highlight your best use cases. You can look through the stats yourself, but here are some to consider from our friends at Inside View:
- 61% of US Marketers Use Social Media to Increase Lead Gen
- IBM saw an Increase of 400% in Sales in a Social Selling Pilot Program
- 55% of Buyers Search for Information on Social Media
- 75% of Buyers Likely to Use Social Media in the Purchase Process
Selling Through Social Media to Close More Leads InsideView
Valerie Marie Uhlir
Valerie Uhlir is Marketing Manager at Performance Plus Marketing and advises small and medium sized business on marketing issues affecting revenue growth and retention, as the Director of Marketing for Ethereal Innovations. She loves all things relating to leadership and social media. You can tweet her @VeryValerie or find her on whatever the latest social media has to offer, trust me, she is on it.
@VeryValerie
A Southern, Sweet, Sassy, Storyteller...
on a mission to be the funniest person you know.
@supportmarriage Polo! - 2 hours ago
Latest posts by Valerie Marie Uhlir (see all)
- 4 Quick Steps to Increase Your Sales in 60 Days - March 28, 2013
- Create a Culture of Employee Engagement in 2013 [#infographic] - March 4, 2013
- Generate More Leads with B2B Social Media [Infographic] - January 17, 2013
Comments (4)
Leave a Reply
Our Partners
© All right reserved -
Southern Technology Leaders
by RoyalwpThemes
LinkedIn activity will clearly help generate leads, especially the use of business groups.
Pinterest may be the fastest growing social media network, but how successful is it for B2B? It has obvious uses for B2C.
Article states "65% of salespersons time is spent not selling" Who should spend time on social? Is it the job of marketing or sales?
[...] Marketing is the foundation of your sales funnel. Your marketing team is working to make the all important “first impression” of your company a good one. They build awareness of your product and give your sales team a fighting chance. When you cut off that foundation, you are greatly reducing the reach of your sales team and often the size of your sales funnel. [...]