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Fortune 500 Social Media Statistics: Infographic

Go-Gulf.com has put together the infographic below to highlight the key social media statistics for the big corporate players.

Unsurprisingly Coca-Cola has the most number of Facebook ‘likes’ with more than 40m, while Starbucks comes in second with just under 29m. What is surprising is that the number of blogs per industry have almost all decreased.

Fortune 500 Social Media Statistics
Infographic by- GO-Gulf.com Web DesignCompany

Did you Know

Only 23% of Fortune 500 Companies (114 out of 500) have a public-facing corporate blog.

Year
2008 16%
2009 22%
2010 23%
2011 23%

62% of Fortune 500 companies have active corporate Twitter accounts (tweets observed within the past 30 days)

Year Fortune 500
2010 60%
2011 62%

Number of Twitter Accounts by Industry Type (partial list)

Industry 2010 2011
Specialty Retail (Apparels, Home Appliances, Furniture) 23 25
Food Production, Services and Drug Store 22 23
Insurance 20 21
Utilities 16 16
Computer Software, Peripherals, Office Equipment 14 10
Telecommunication 12 11

Number of Twitter Accounts by Fortune 500 Rankings

Fortune 500 Rankings 2009 2010 2011
1-100 39% 25% 25%
101-200 19% 25% 24%
201-300 13% 17% 17%
301-400 11% 16% 17%
401-500 18% 16% 17%

Fortune 500 companies with highest Twitter Followers

Fortune 500 Number of Followers (Feb 2012) Sept 2011 Growth Percentage
Google (@google) 4,350,098 3,525,230 23.40
Whole Foods Market (@WholeFoods) 2,252,620 2,019,918 11.52
Starbucks (@Starbucks) 2,159,247 1,659,494 30.11
South West Airlines (@southwestair) 1,269,252 1,165,458 8.90
Washington Post (@washingtonpost) 874,986 614,787 42.32
Verizon Wireless (@verizonwireless) 688,369 63,913 977.04
Coca Cola (@cocacola) 497,148 359,443 38.31
McDonald’s (@mcdonalds) 342,094 163,603 109.10

58% of Fortune 500 companies have corporate Facebook Pages

Year Fortune 500
2010 56%
2011 58%

Facebook Pages By Industry Type (partial list)

Industry 2010 2011
Insurance 28 27
Specialty Retail (Apparels, Home Appliances, Furniture) 26 24
Food Production, Services and Drug Store 21 24
Banks 11 13
Telecommunication 12 11
Computer Software, Peripherals, Office Equipment 12 10
General Merchandise 10 10
Utilities 11 8

Fortune 500 companies with highest Facebook Fans

Fortune 500 Number of Fans (Feb 2012)
Coca Cola (cocacola) 40,094,541
Starbucks (starbucks) 28,775,056
McDonald’s (McDonalds) 17,102,120
Wal Mart (walmart) 13,008,283
Levi Strauss ( Levis) 10,872,633
Target (target) 9,564,424
Nike (nike) 7,580,216
Kohl’s (kohls) 6,321,653