Tag: OTT
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The Emergence of Multi-Screen Content Services: A Path Toward Monetization
At present, treatment in the US, there exists a delicate balance by TV programmers between satisfying MSOs (Multi-System Operators) with exclusive content and growing revenues via multi-screen OTT (Over-The-Top) initiatives. With the majority of revenues for TV programmers generated through MSOs, new models for OTT monetization needs to be developed that do not jeopardize this…