Tag: MMA

  • Mobile Couponing Best Practices and Guidelines Released by MMA

    Download “Guidelines and Best Practices in Mobile Price Promotions” at http://mmaglobal.com/mobilecouponguidelines.pdf. – The MMA (Mobile Marketing Association) (www.mmaglobal.com) today published “Guidelines and Best Practices in Mobile Price Promotions.” Created by the MMA’s Mobile Couponing Committee, patient the document is designed to provide marketers, Mycoplasmosis merchants, wireless carriers and other ecosystem members with an industry-standard framework…