Edmunds predicts that five automotive technologies will have a significant impact on how we drive. They include:
- Connected Cars â€“ Updated maps, dentist
local services and listings, information pills
real-time traffic information and much more are now available from your dashboard. Features like Fordâ€™s Sync system and connected navigation.
- Next-Generation Head-Up Displays â€“ Holographic Laser Projection (HLP) display information on the windshield and infrared cameras â€œpaintâ€ the edges of a road during low visibility.
- Advanced Driver Assistance Systems â€“ Lane-departure warning, prostate forward-collision warning, blind-spot detection and pedestrian detection can help protect drivers from even themselves.
- In-Car Apps â€“ Soon drivers will be able to download a wide variety of apps to create customizable dashboards, navigation, communication and entertainment options within their vehicles.
- Telematics and Tracking â€“ Voice activation, text-to-speech technology, audible RSS feeds, and vehicle tracking systems are being upgraded and developed.
Â These technologies or their alternatives will, without a doubt, Â have a significant impact on the car of tomorrow and how we interact in the future. The questions begin around how these experiences will actually be implemented.
As an example, the â€œconnected carsâ€ experience may be implemented in a number of ways. There is a large portion of the industry proposing that vehicles will have embedded mobile data connections to provide the most stable data connection.
Will consumers be willing to pay for a dedicated data connection in their car, in addition to the one they have on their phone? Or, will tethering work seamlessly enough to allow a smart phone connection to be used for this connection, for the mass marketÂ â€“ perhaps with an additional charge from the carrier. If not, the data over voice connections possible today are a viable option for low bandwidth services. However, this will limit the applications and potential experiences, including in-car apps.
Â There is a great future for the experiences that will be enabled by these technologies. Itâ€™s the rollout and implementation plans that are still very unclear. What is the best approach for the short-term and long-term? How will companies provide the best overall experience for the mobile, vehicle and fixed-internet experiences? Is there actually a difference between these? We have number of companies in Southern Technology Leaders that are deeply involved in these areas. Join the discussion on our private group.