Apple released guidelines for determining what programs can be sold on its App Store, online after more than two years of complaints from developers that the companyâ€™s policy was secret and capricious.
The guidelines go a long way towards addressing many of the complaints, here however, there are still a number of grey areas.
Apple is clearly, and thankfully, reaffirming its stance on adult materials. While many argue that content is a personal choice, there is not a current solution in the market to allow parents to make the decision regarding what their children seen. For those that are out there Apple points out, â€œWe have lots of kids downloading lots of apps, and parental controls donâ€™t work unless the parents set them up (many donâ€™t). So know that weâ€™re keeping an eye out for the kids.â€
Itâ€™s unclear what the companyâ€™s long term plans are, but they have taken a strong statement with the new guidelines about the current line on the App Store.â€œApps containing pornographic material, deï¬ned by Webster’s Dictionary as ‘explicit descriptionsor displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings’, will be rejected.â€
Note that Apple does draw the distinction between general freedom of speech and the App Store in the guidelines. The guidelines say â€œWe view Apps different than books or songs, which we do not curate. If you want to criticize a religion, write a book. If you want to describe sex, write a book or a song, or create a medical app.”
While everyone might not agree with Appleâ€™s guidelines, it is good to see a company willing to step from behind the curtain and outside of legaliseÂ to give us their clear (and sometime humorous) opinions.
- “We have over 250,000 apps in the App Store. We donâ€™t need any more Fart apps. If your app doesnâ€™t do something useful or provide some form of lasting entertainment, it may not be accepted.â€
- â€œWe will reject Apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, â€œIâ€™ll know it when I see itâ€. And we think that you will also know it when you cross it.â€
- â€œIf your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.â€