Why Apple May Dump Google

Why would Apple consider replacing the world’s most popular search engine with Microsoft’s Bing? Apple will probably get more money from Microsoft. But the real advantage of a Bing tie-up for Apple is that it would cut Google off from some of the search data that’s the lifeblood of its business…

The discussions over search are part of a broader battle between Apple and Google. The once-close allies have been clashing on an increasing number of fronts…

Continue reading on BusinessWeek