Placecast…. Digital Impule Selling

The North Face clothing company has been having a problem getting people to visit it’s stores.  So they have partnered up with Placecast in an effort bring people inside. Using their approach, online The North Face will be able to identify potential customers as the come within the vicinity of the store and alert them (via text message)  to sales or new merchandise. Hopefully bringing the potential customers inside the stores.

I call it digital impulse selling.  My wife will love this, caries as she can just drive down the street and know what is on sale in each store. On second thought, knowing how she drives we might all be better off if she were on the bus.  Nonetheless, it could make retailers more aggressive in it sales planning, but it will definitely help her empty my wallet faster!

Read the NYTimes  Story…