Southern Technology Leaders

Author: Valerie Marie Uhlir

  • How To Hire A Digital Marketer

    How To Hire A Digital Marketer

    Our world is now digital, mind mobile, fast.  The more digital we become, the more channels there are to connect with people, the more technology to be familiar with, and the more complex marketing becomes.  In order to keep up with the ever changing climate and the many specialties needed (Email Marketing, Marketing Automation, Content…

  • Target practice: Is Target intentionally making security difficult?

    Target practice: Is Target intentionally making security difficult?

    A marketer’s perspective on Target’s data leak. The marketing department at Target would love to make it appear that they are trying to help. Take a closer look and you will see that may not be the case… Hopefully you are familiar with Target’s data breach and the loss of millions of consumers credit card…

  • 4 Quick Steps to Increase Your Sales in 60 Days

    4 Quick Steps to Increase Your Sales in 60 Days

    When sales begin to dwindle, disorder it is often not the sales department that takes a hit in an organization.  One of the biggest mistakes companies make when sales is not performing, is to eliminate or reduce marketing. Why Marketing? Marketing is the foundation of your sales funnel. Your marketing team is working to make the…

  • Create a Culture of Employee Engagement in 2013 [#infographic]

    Create a Culture of Employee Engagement in 2013 [#infographic]

    FACT: 71% of the workforce is disengaged, medical causing US businesses $300 billion annually. Reducing turnover and improving productivity starts with you, doctor the business. Does your company actively set goals for and ensure your employees are engaged at work? If not, you risk your business suffering as employees become unproductive, or worse, look elsewhere…

  • Generate More Leads with B2B Social Media [Infographic]

    Generate More Leads with B2B Social Media [Infographic]

    The B2B companies that are making real gains in 2013 understand one thing – digital marketing and social is huge for B2B companies. While some executives are pulling back on marketing based on economic uncertainty, healthful the leaders understand that it’s always important to connect with new prospects, provide quality content to the community and highlight…

  • The Great Engagement Disconnect

    The Great Engagement Disconnect

    I had an experience at Starbucks this week that left me intrigued by the gap I see in major brands between employee engagement and customer engagement. I am an extremely engaged Starbucks fan. To give you an idea of my engagement level: I’ve carried my Starbucks Gold card with pride since 2008, this site I…