U.S. Mobile Local Advertising Revenues to Exceed $2B in 2014, According to BIA/Kelsey
Newly released update to BIA/Kelsey’s U.S. Local Media Forecast also indicates total local advertising will reach $145.2 billion in 2014
CHANTILLY, VA. Sept. 28, 2010 - U.S. mobile local advertising revenues will increase from $213 million in 2009 to $2.02 billion in 2014, representing a compound annual growth rate (CAGR) of 56.9 percent, according to a newly released update to BIA/Kelsey’s U.S. Local Media Forecast (2009-2014).
BIA/Kelsey defines mobile local advertising as advertising that is targeted based on a user’s location and/or advertising that is locally actionable. For large and small advertisers alike, location targeted ads will command premiums over non-local advertising, due to higher immediacy, consumer buying intent and conversion levels.
“We expect advertisers will be drawn to mobile marketing as the overall market shifts to digital ad platforms,” said Neal Polachek, president, BIA/Kelsey. “A lack of traffic to fulfill quotas on geotargeted ads will likely accelerate mobile Web site and application development by publishers.”
Regarding influencers of mobile ad growth, Michael Boland, senior analyst and program director of BIA/Kelsey’s Mobile Local Media practice added, “As we’ve seen in the online space over the past decade, tools will be introduced to democratize and localize the mobile ad buying process. Google has already begun to bundle mobile ad placements within its pervasive AdWords search marketing platform.”
BIA/Kelsey cites smartphone penetration, mobile Web usage and related increases in ad inventory as additional mobile ad growth drivers.
The Big Picture on Local Media
BIA/Kelsey expects total local advertising to grow from $130.6 billion in 2009 to $145.2 billion in 2014, representing a CAGR of 2.1 percent. Comprising total local advertising is traditional local media, which will decline from $115.1 billion in 2009 to $110 billion in 2014, a CAGR of negative 0.9 percent, and online/interactive local media, which will grow from $15.5 billion in 2009 to $35.2 billion in 2014, a CAGR of 17.4 percent.
Click here for the full press release.
10 Mobile Trends Impacting Consumer Engagement
Rudy De Waele co-founder of dotopen, a social platform for decision makers to connect and collaborate, and a past member with us at the Wireless World Forum provides a short overview presentation of 10 Mobile Trends Impacting Consumer Engagement.
Are there other trends that you are seeing in the mobile space related to consumer engagement? Which of these do you think are the most applicable?
Appcelerator and IDC Predict Android to Top Apple’s iOS
This quarter, Appcelerator and IDC focused on answering the “Big Why” question and discovered more insight into Android’s strategic advantage with developers in embedded devices, especially in emerging areas like connected TV. In addition, as the second largest application publisher with over 4,000 Titanium apps in market and one of the most extensive mobile APIs on the market, Appcelerator and IDC also went deep on the applications developers are building and their use of popular Mobile Web 2.0 APIs like Amazon, Facebook Connect, Foursquare, Google Maps, PayPal, and Twitter.
Top level findings:
- 72% of developers say Android “is best positioned to power a large number and variety of connected devices in the future”, compared to 25% for iOS. As we’ll show in more detail, this begins to explain why 59% of developers now favor Android’s long-term outlook, vs. 35% for iOS.
- Developers are also showing enthusiasm for connected TVs, with 44% saying they are ‘very interested’ in developing for Google TV vs. 40% for Apple TV. Explains Scott Ellison, VP Mobile & Wireless, IDC, “Apps are poised to help remake the television viewing experience just as they have remade the mobile experience. Television needs new and more effective ways to create immersive experiences, engage audiences with advertisers, integrate social networks, and drive viewership of original broadcasts” he added, “The television players who most effectively integrate app developers into their connected TV strategies are poised to potentially remake the television experience as we know it.”
- Apple iOS continues to dominate in all categories relating to market/revenue opportunity and current devices. iPhone continues to lead overall developer sentiment with 91% saying they are “very interested” in developing for the device compared to 82% for Android phones.
- Android tablets are poised for developer lift-off: At 62% expressing strong interest, Android has similar enthusiasm to the iPad at an analogous point in time (last January pegged iPad at 58%). This is great news for Android tablet device OEMs. On the other end, new research shows webOS and BlackBerry tablets currently have little interest from developers (16% for both), indicating HP, RIM, and other tablet platform challengers need to generate significant developer enthusiasm well in advance of upcoming launches.
- Fragmentation remains a key concern for Google, with 74% of developer respondents describing iOS as “least fragmented” but only 11% describing Android as such.
We question if developers and the mass market fully understand the privacy concerns that have been raised about the applications available to both Apple and Android users (e.g. nearly 20% of Android applications seize private data). This along with the eventual availability of the iPhone on carriers other than AT&T in the U.S. will be deciding factors that are not fully captured in this research. However, the Appcelerator and IDC report shows the current momentum with developers.
Click here to see the full report
GT Inovative Recuiting Advertisement!!
I can say that I have always felt that the Southern United State has a number of stellar schools and that they need to be promoted more, especially outside the region. Well while helping my oldest spawn look for a school, we ran into this promotion for Georgia Tech. Take a look I think you’ll find it to be pretty cool. As for my oldest spawn, while he may not go to Georgia Tech, the ad did make him investigate the school.
One last note… Vandy did not have anything close to this, plus GT has a better fight song. Sorry Kurt!
Augmented Reality Today And More To Come
“Augmented reality,” sometimes also called “mixed reality” or “virtual reality” is in the future. How far away and should your company be considering AR and its affects on 3D and 2D displays?
Augmented reality “is where digital and physical realities merge, morphing into a hybrid environment. It’s different from superimposing a 3D digital model onto a 2D photograph. Placing a 3D object in the foreground with a 2D image in the back (which you can do in many 3D modeling and rendering programs nowadays) gives you a static image, not an interactive scene.”…
While large-scale, mixed-reality setups may take time, nothing prevents average consumers from diving into mixed reality right now. The software that Morone used to present his cell phones, for instance, can be had for as little as €25 ($30 US) per year—less than the price of a standard Webcam…
Computer Graphics World gives a short overview of the some of the current uses of AR seen today and a glimpse of what may be possible soon. Click here for the full article.
How Oracle Might Kill Google’s Android
If you’ve been reading technology publications over the past few weeks, you have at least heard about Oracle suing Google for patent infringement related to the Android operating system. Some reports claim that there may have even been direct copying from Java.
We would like to draw your attention to the article How Oracle might kill Google’s Android and software patents all at once by Daniel Eran Dilger of the blog RoughlyDrafted Magazine. The article is a little long and covers a lot of areas, but he raises some interesting parts in the discussion. If you’re not overly familiar with the background of the story, this article will give you a better basis.
Hughes Telematics Secures Relationships with Industry Leaders for its In-Drive Aftermarket Solution
ATLANTA, (BUSINESS WIRE) — Hughes Telematics, Inc., a leader in providing next generation connected solutions, today announced that it has secured client relationships with three industry leaders, including two Fortune 100 companies, for its In-Drive aftermarket solution. As a self-installed solution, In-Drive’s portfolio of services ranges from emergency response and family monitoring services to diagnostics and driver behavior data services. In-Drive was designed with the flexibility to provide connected services across multiple industries. The new clients include leading companies from the automotive insurance, motor and travel assistance and financial services industries.
For insurance companies, In-Drive’s comprehensive set of services offers value to the insurer as well as the end consumer. In-Drive’s Automotive Data Services have been designed to provide the benefits of vehicle data services, as well as enhanced safety and security features and detailed vehicle information for consumers. Insurance companies can access information that delivers premium savings opportunities for participating customers while also reducing risk at the policy underwriting level. Through in-Drive’s services, insurance companies can improve the quality of their customer relationships by providing information that can enhance driver safety and assist with vehicle diagnostics. These differentiating services are expected to facilitate the acquisition and retention of customers.
For large membership based organizations providing travel-related services, In-Drive’s connected services enhance the peace of mind already provided through club membership. With in-vehicle access to important safety, security and vehicle health services, In-Drive not only builds membership value with each mile spent behind the wheel, it helps organizations strengthen member relationships.
A new In-Drive client in the financial services area is expected to benefit from the utilization of the extensive amount of data that can be extracted from the vehicle. The client intends to leverage the self-install feature of In-Drive to increase vehicle deployment efficiency, thereby enhancing the return on investment for its clients. The immediate benefit to this financial services company is In-Drive’s comprehensive data services, which will allow it and its end customers to realize significant cost savings.
“Leveraging our flexible telematics architecture and systems, In-Drive offers a unique self-install advantage making it simple and intuitive for the end user, while also providing valuable services and data to our customers and partners,” said Jeff Leddy, chief executive officer. “These three new clients have a very clear vision of how In-Drive can benefit both their business and, more importantly, provide value to their customers.”
These customers are expected to announce details of their unique services as they approach market launch.
About HTI
Hughes Telematics, Inc. (“HTI”) (OTCBB: HUTC and HUTCW) is a leader in implementing the next generation of connected services. The company offers a portfolio of location-based services for consumers, manufacturers, fleets and dealers through two-way wireless connectivity. In-Drive, HTI’s aftermarket solution, offers safety, security, convenience, maintenance and data services. Networkfleet, Inc., a wholly owned subsidiary of HTI located in San Diego, Ca., offers remote vehicle diagnostics, an integrated GPS tracking and emissions monitoring system for wireless fleet vehicle management. A majority owned subsidiary of HTI, Lifecomm, located in Atlanta, Ga., plans to offer mobile personal emergency response services through a wearable lightweight device with one-touch access to emergency assistance. Additional information about HTI can be found at www.hughestelematics.com.
This document contains certain forward-looking statements about Hughes Telematics, Inc. and its In-Drive solution that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements. These factors include, but are not limited to, the risks associated with final testing and deployment of certain In-Drive products and services, potential issues impacting timing of delivery, the timing of the initiation, progress or cancellation of particular contracts or arrangements, client and end-customer demand for In-Drive’s products and services the mix and timing of services sold in a particular period and the possibility that we may be adversely affected by other economic, business, and/or competitive factors. Hughes Telematics cautions that the foregoing list of factors is not exclusive. Additional information concerning these and other risk factors is contained in our most recent filings with the SEC. We are under no duty to update any of the forward-looking statements after the date of this document to conform to actual results.
SOURCE: Hughes Telematics, Inc.
For Hughes Telematics Andrew Saluke 770-649-0880, Ext 307 Office 770-329-1479 Mobile
Tech Industry Adds 30,200 Jobs in 1st Half of 2010
Press Release:
Washington, DC (September 14, 2010) – TechAmerica Foundation today released a report based on U.S. Bureau of Labor Statistics data that shows the U.S. high-tech industry added 30,200 jobs between January and June of 2010, a 0.5 percent gain. The report looks at four sectors within the high-tech industry: tech manufacturing, communications services, software services, and engineering and tech services.
“Though the tech industry was among the last to feel the effects of the economic downturn of 2008 – 2009, it was not immune to job loss and is only slowly showing signs of climbing out of it,” said Josh James, Vice President, Research and Industry Analysis, TechAmerica Foundation. “Tech employment as of June 2010 stood at 5.78 million, compared to 5.99 million in January 2009. So there is still a way to go before we’ve made up for lost jobs, and continued recovery is by no means certain. With job growth in three of the four tech sectors, we remain guardedly optimistic.”
“As one of the last industries to feel the effects of the recession, the technology industry is now appears to be slowly turning the corner with the rest of the economy,” said TechAmerica President and CEO Phil Bond. “We have weathered the storm better than most. From its position embedded in every other industry, technology remains the best hope for driving robust recovery across the economy. America can only realize the full promise of an innovation recovery with smarter public policies focused on developing and attracting the best talent, investing in research and development, and growing and securing our information infrastructure.”
The technology industry continued to add jobs until the last quarter of 2008, by which time much of the rest of the private sector was already well into recession.
Over the most recent six months, high-tech manufacturing in the United States once again added jobs, reversing the downward trend. Technology manufacturers added 9,100 net jobs in the first half of 2010, for a total of 1.24 million tech manufacturing jobs in June – a 0.7 percent gain.
Two of the three high-tech services sectors added jobs in the first six months of 2010: software services (+14,200) and engineering and tech services (+29,700). Communications services, which includes Internet and telecom companies, shed 22,800 jobs from January to June of 2010.
On a year-to-year basis, from June 2009 through June 2010, tech lost 72,800 jobs, a 1.2 percent workforce decline. Over the same time period the U.S. private sector shed 334,000 jobs – 0.3 percent decline.
All data are compiled from the U.S. Bureau of Labor Statistics’ Current Employment Survey and are preliminary, subject to revision, and not adjusted for seasonal variances. This report is not comparable to TechAmerica Foundation’s annual Cyberstates or Cybercities reports.
This report, as well as all installments of the TechAmerica Foundation Competitiveness Series, can be downloaded for free at: www.techamericafoundation.org/
About TechAmerica Foundation
TechAmerica Foundation educates industry executives, policy makers and opinion leaders on the promise of technological innovation to advance prosperity, security and the general welfare. Launched in 1981, the foundation is a 501c(3) non-profit, non-partisan affiliate of TechAmerica, the leading voice and resource for the U.S. technology industry. It disseminates award-winning industry, policy and market research covering topics such as U.S. competitiveness in a global economy, innovation in government, and other areas of national interest. The foundation also organizes conferences and seminars to explore pertinent issues with government and industry representatives and to share the foundation’s findings.
Mobile platforms and location-based networks could take social marketing to the next level
US marketers surveyed in June 2010 by PRWeek and MS&L Group believed mobile social would have important consequences for their brand. Asked which social media efforts would have the greatest effect on their company, 17% said more usage of social media on mobile platforms and a further 12% cited uptake of mobile location-based social networking.
NASA Celebrates 50 years in Huntsville
NASA’s Marshall Space Flight Center celebrated its 50th birthday in Huntsville, with a small ceremony last week.
President Dwight Eisenhower first dedicated Marshall on September 8th 1960. Marshall has contributed or lead almost every American space milestone from the early Gemini rockets to the solid rocket boosters that have lifted the space shuttle for decades. Today, more than 7,500 people work for Marshall and its related contractors in Huntsville.
Apple publishes guidelines for app approval
Apple released guidelines for determining what programs can be sold on its App Store, after more than two years of complaints from developers that the company’s policy was secret and capricious.
The guidelines go a long way towards addressing many of the complaints, however, there are still a number of grey areas.
Apple is clearly, and thankfully, reaffirming its stance on adult materials. While many argue that content is a personal choice, there is not a current solution in the market to allow parents to make the decision regarding what their children seen. For those that are out there Apple points out, “We have lots of kids downloading lots of apps, and parental controls don’t work unless the parents set them up (many don’t). So know that we’re keeping an eye out for the kids.”
It’s unclear what the company’s long term plans are, but they have taken a strong statement with the new guidelines about the current line on the App Store.“Apps containing pornographic material, defined by Webster’s Dictionary as ‘explicit descriptionsor displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings’, will be rejected.”
Note that Apple does draw the distinction between general freedom of speech and the App Store in the guidelines. The guidelines say “We view Apps different than books or songs, which we do not curate. If you want to criticize a religion, write a book. If you want to describe sex, write a book or a song, or create a medical app.”
While everyone might not agree with Apple’s guidelines, it is good to see a company willing to step from behind the curtain and outside of legalise to give us their clear (and sometime humorous) opinions.
- “We have over 250,000 apps in the App Store. We don’t need any more Fart apps. If your app doesn’t do something useful or provide some form of lasting entertainment, it may not be accepted.”
- “We will reject Apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, “I’ll know it when I see it”. And we think that you will also know it when you cross it.”
- “If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.”
Huntsville team joins race to land new rover on the moon
Executives from Dynetics announced on Tuesday that they will lead a seven-organization, from a dozen countries, to win the Google Lunar X Prize.
Huntsville Mayor Tommy Battle said, “We’re fortunate to have some of the best and brightest minds in the country here in the Rocket City. With this community’s technical aptitude and strong impact on space exploration, it is imperative that we take advantage of opportunities such as the Google Lunar X PRIZE. I have confidence this team will make our city proud.”
Alabama Senator Richard Shelby said, “Huntsville has a proud history as the rocket capital of the world and remains on the cutting edge of new space technology. I am confident this contingent will represent Huntsville’s tradition and prominence in space exploration well, and I wish the team the best of luck in the competition.”
The competition will give away $30 million in prizes, with $20 million for first prize, $5 million for second place and $5 million in other prizes. The goal is to land a rover on the moon, have it travel 500 feet and transmit pictures/data to Earth before the end of 2012. All teams must be at least 90% privately funded, to insure the acceleration of commercial space endeavors Google (and others) are pushing for.
- Teledyne Brown Engineering, an engineering services company
- Andrews Space Inc., an integrator of aerospace systems & technology developer
- Spaceflight Services, a provider of payload flight services
- Draper Laboratory, a non-profit R&D laboratory
- The University of Alabama in Huntsville, which has flown 18 space shuttle payloads
- The Von Braun Center for Science & Innovation, a non-profit research and development organization.
How Graduate Education Builds the Knowledge Economy in Alabama
Did you know that graduate education at UA plays a profound role in Alabama’s 21st century economic development potential? That UA’s 50,000+ graduate degree-holding alumni will contribute over $13 billion in value-added income to the state over their lifetimes? Learn more as Dr. David A. Francko, Dean of the UA Graduate School and Chair of the Alabama Council of Graduate Deans narrates an eye-opening new video, “How Graduate Education Builds the Knowledge Economy in Alabama.”
The Biggest Mistake a Leader Can Make
Here is a video from Harvard Business Review on the biggest mistakes a leader can make.
Through Imagining the Future of Leadership, a symposium at the Harvard Business School and accompanying blog series, expert thinkers gathered to investigate what is necessary today to develop the leaders we need for tomorrow.
Featuring:
Bill George, Professor, Harvard Business School and former Chairman and Chief Executive Officer of Medtronic
Evan Wittenberg, Head of Global Leadership Development, Google, Inc.
Dr. Ellen Langer, Professor, Harvard University
Andrew Pettigrew, Professor, Sïad Business School, University of Oxford
Gianpiero Petriglieri, Affiliate Professor of Organizational Behavior, INSEAD
Carl Sloane, Professor Emeritus, Harvard Business School
Jonathan Doochin, Leadership Institute at Harvard College
Scott Snook, Associate Professor, Harvard Business School and retired Colonel, US Army Corps of Engineers
Daisy Wademan Dowling, Executive Director, Leadership Development at Morgan Stanley
What do you think are the biggest mistakes a leader can make? What are the biggest mistakes that you see most frequently from leaders?
How Social Technology Must Integrate with Traditional Marketing
Although social technologies have been capturing marketers time for over four+ years in corporate, they’ve often been operated in a silo as experimental, or a separate deployment from traditional marketing. Yet the savvy marketing leader knows that reaching customers is increasingly becoming challenging as their touchpoints continue to fragment.
To reach the fragmented customer, marketers must apply an integrated approach. As an industry, we should dispel notions that social marketing and it’s subsequent tools should operate in a silo, but instead sit horizontally in the marketing organization as they impact so many different forms of marketing tactics, approaches, and mindsets.
The full article walks through the marketing tactic, why it’s important and the opportunities of social technology. It continues then with a series of recommendations around shattering the silo and integrate social across all marketing efforts now:
- Start by organizing your company in a Hub and Spoke, Dandelion, or Centralized model
- Cascade training and encourage sharing to reduce risk and decrease time to market
- Require marketing plans to consider a social technology integration –not be a last minute addition
What are the major stumbling blocks in most organizations for fully utilizing social networking in their marketing plans? What are some easy steps that can be taken that would have an immediate impact?
