What do a trucker, an Israeli entrepreneur, Al Gore and Richard Branson all have in common? Proof that the real goldmines are old, neglected industries.
The name of that proof is GreenRoad. While so many entrepreneurs bang their heads against a Web and social media advertising brick wall, GreenRoad has applied common technology to an industry technology has largely passed by and—voila—they’ve got a business that’s growing and saving lives, money and the environment.
Driving is the third most deadly profession after deep sea fishing and working in a coal mine. Not only does driving more safely save lives but research shows it can also save 10% on annual fuel costs, and alleviate a good chunk of the $230 billion professional fleets spend on crashes each year. Enter GreenRoad: a system that helps professional drivers drive more safely and as a result save their company a lot of money.