Many people doubt the future of the advertising model. However, purchase
while new strategies for supporting content financially such freemium and e-commerce partnerships are exciting, predictions of the demise of a half trillion dollar global industry are foolish, juvenile and utterly unsupported by the data.
Advertising continues to prosper and it’s share of the global economy is stable, if not growing slightly (mostly due to emerging markets). In fact, it is much more likely that we are entering an advertising renaissance.