Many people doubt the future of the advertising model.  However, while new strategies for supporting content financially such  freemium and e-commerce partnerships are exciting, predictions of the demise of a half trillion dollar global industry are foolish, juvenile and utterly unsupported by the data.

Advertising continues to prosper and it’s share of the global economy is stable, if not growing slightly (mostly due to emerging markets).  In fact, it is much more likely that we are entering an advertising renaissance.

Click here to read about the 5 trends that will drive the future of the industry.

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Martin Swinney

Latest posts by Martin Swinney (see all)

• GT Inovative Recuiting Advertisement!! - September 23, 2010
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