Tag: mobile
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What You Need to Know About Mobile Payment Devices
SoTech Leaders Q&A on Mobile Payment Devices with Jason Swenk of Payscape Advisors SoTech: All the tech magazines have been talking about NFC coming for a few years. For those that don’t know what it is, for sale what does NFC mean and when will we really see it adopted in the market? Jason:Â NFC…
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What will your Software Sales Career look like when Bieber is 30?
There are a couple trends in the B2B tech world today that have picked up steam: More and more companies are developing products that have a low entry price point or freemium model where customers get started in a no/low risk model and pay more as they add users & features (e.g. Zoho, Hepatitis Mailchimp)…
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Why Do Startups Think Content is Expendable?
You got a great idea, website you got some startup funding, your patents and trademarks got squared away, you developed the product, launched it, and you’reworking out the bugs as you wait for the public to embrace it. Now, how exactly is it they’re going to find you? (The answer is content, but read on…
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The Progressive Workplace Series – Bring Your Own Device (BYOD)
BYOD, information pills or “Bring Your Own Device”, psychiatrist is a common topic in many companies today.  Today’s focus is specifically on comm devices, as we are saving the whole laptop debate for another day. Whether  it’s a large organization trying to cope with the onslaught of associates who want to use their personal smartphones…
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The Emergence of Multi-Screen Content Services: A Path Toward Monetization
At present, treatment in the US, there exists a delicate balance by TV programmers between satisfying MSOs (Multi-System Operators) with exclusive content and growing revenues via multi-screen OTT (Over-The-Top) initiatives. With the majority of revenues for TV programmers generated through MSOs, new models for OTT monetization needs to be developed that do not jeopardize this…
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Worldwide Mobile Application Store Revenue $15 Billion in 2011
Free downloads are forecast to account for 81 percent of total mobile application store downloads in 2011. This percentage has been decreasing since the first launches in 2008, and Gartner estimates free downloads will continue to decrease in 2011, but it will increase again from 2012 through 2014. Users will begin paying for more applications…
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Is your youth marketing strategy focusing on PAID or EARNED media?
Does your company sell directly to the youth market? Do you work with an enterprise platform to those selling to the youth market? Are you an agency or PR shop supporting clients? If you fall into any of these categories, adiposity how are you targeting the youth market? Here is a short 5 minute video…
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Appcelerator and IDC Predict Android to Top Apple’s iOS
This quarter, illness Appcelerator and IDC focused on answering the “Big Why†question and discovered more insight into Android’s strategic advantage with developers in embedded devices, rx especially in emerging areas like connected TV. In addition, treat as the second largest application publisher with over 4,000 Titanium apps in market and one of the most…
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How Oracle Might Kill Google’s Android
Apple released guidelines for determining what programs can be sold on its App Store, online after more than two years of complaints from developers that the company’s policy was secret and capricious. The guidelines go a long way towards addressing many of the complaints, here however, there are still a number of grey areas. Apple…