Posts Tagged ‘mobile advertising’
Apptera Raises $10 Million To Targeting The “Third Screen” Of Advertising
Apptera raises an $10 million in another round of funding to continue its expansion into mobile advertising. Apptera “taps into the power of mobile advertising by dynamically serving voice ads to callers and enhancing those calls with interactive visual engagements”. “Callers can opt in to voice ads and have special offers such as coupons [...]
Are mobile ads the next big thing?
Kevin Ryan, the former CEO of online-ad company DoubleClick, said he doesn’t see mobile advertising delivering on huge promises talked about by Google, Apple and others. He talks about how there is almost no mobile advertising today, how e-commerce sites get very little of their sales from mobile and the limited screen size. See the WSJ blog [...]
Updated Best Practice Guidelines for Cross-carrier Mobile Advertising
The Mobile Marketing Association (MMA) updated its best practice guidelines for cross-carrier advertising (called mobile content by the industry group) in the United States – covering ads running across AT&T, Verizon Wireless, Sprint and T-Mobile USA. The guidelines affect content delivered via SMS, MMS, Interactive Voice Response (IVR) [...]
Mobile and Location Based Advertising
Here are a few video overviews of mobile and location based advertising. As an extra value, the 2nd video contains a 30 minute overview about how mobile impacts advertising presented by Andrew Grill, a leading mobile advertising evangelist, at Mobile Monday Amsterdam in 2009. Your mobile tells a whole lot about you, but the advertising industry [...]
