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Is your youth marketing strategy focusing on PAID or EARNED media?

Does your company sell directly to the youth market? Do you work with an enterprise platform to those selling to the youth market?

U.S. Mobile Local Advertising Revenues to Exceed $2B in 2014, According to BIA/Kelsey

 

Newly released update to BIA/Kelsey’s U.S. Local Media Forecast also indicates total local advertising will reach $145.2 billion in 2014

CHANTILLY,

Apptera Raises $10 Million To Targeting The “Third Screen” Of Advertising

Apptera raises an $10 million in another round of funding to continue its expansion into mobile advertising.

Apptera “taps

Are mobile ads the next big thing?

Kevin Ryan, the former CEO of online-ad company DoubleClick, said he doesn’t see mobile advertising delivering on huge promises talked about by Google,

Updated Best Practice Guidelines for Cross-carrier Mobile Advertising

The Mobile Marketing Association (MMA) updated its best practice guidelines for cross-carrier advertising (called mobile content by the industry group) in the United States –

Mobile and Location Based Advertising

Here are a few video overviews of mobile and location based advertising. As an extra value, the 2nd video contains a 30 minute