Tag: marketing

  • The Progressive Workplace Series – All My People, Right Here, Right Now

    The Progressive Workplace Series – All My People, Right Here, Right Now

    I recently attended a business lunch in which a panel of VC/PE guys were discussing some of the criteria they use when deciding to invest in a company; listening to them, geriatrician one remark really stuck out: “we pay equal attention  to the team, patient and the product”.  As the CFO of an early stage…

  • Why Do Startups Think Content is Expendable?

    Why Do Startups Think Content is Expendable?

    You got a great idea, website you got some startup funding, your patents and trademarks got squared away, you developed the product, launched it, and you’reworking out the bugs as you wait for the public to embrace it.  Now, how exactly is it they’re going to find you?  (The answer is content, but read on…

  • Sideqik and Insightpool are growing Atlanta’s digital marketing hub

    Sideqik and Insightpool are growing Atlanta’s digital marketing hub

    Atlanta has long been known as a hub for information security, search financial and health care technology, but what’s next? AirWatch raising $200 million to help enterprises manage mobile devices is only part of the story of what’s coming in the next wave. Atlanta has become a powerhouse  hub of digital marketing technology with three big exits…

  • The Great Engagement Disconnect

    The Great Engagement Disconnect

    I had an experience at Starbucks this week that left me intrigued by the gap I see in major brands between employee engagement and customer engagement. I am an extremely engaged Starbucks fan. To give you an idea of my engagement level: I’ve carried my Starbucks Gold card with pride since 2008, this site I…

  • Getting the word out about your start up!!!

    I have been using Google Voice for about the past three months, cure and even though the tool seems to  still need some work, I have to say that I like it a lot. There are a number of reasons to like Google Voice (GV), such as the single number that I can give out…