Posts Tagged ‘location based advertising’
Your detergent is spying on you!
Since a number of us who write for this blog have a background with Navigation / GPS technology, I thought I would post this little bit of odd usage for GPS technology. It seems Unilever's Omo detergent (Sold in Latin America, primarily in Brazil) is adding an unusual ingredient to its two-pound detergent box in Brazil: a GPS device that [...]
NAVTEQ: The content and services behind navigation and GPS (video overviews)
These videos give a short overview of NAVTEQ, new spatial content and the location based services. Have you thought about how the map and spatial content for navigation devices and location based services is collected? Do you know what company provides the services behind the leading brands on the market (e.g. BMW, Mercedes-Benz, Honda, Ford, [...]
LivingSocial Raises $14M to Compete Against Groupon
LivingSocial continues its push in the social networking land-grab, with the completion of a Series C financing round worth $14 million. LivingSocial is similar to GroupOn, in that it offers discounts on local deals on everything from spas and skydiving to restaurants and museum passes. The discounts range from 25% to 75% off the normal price [...]
Updated Best Practice Guidelines for Cross-carrier Mobile Advertising
The Mobile Marketing Association (MMA) updated its best practice guidelines for cross-carrier advertising (called mobile content by the industry group) in the United States – covering ads running across AT&T, Verizon Wireless, Sprint and T-Mobile USA. The guidelines affect content delivered via SMS, MMS, Interactive Voice Response (IVR) [...]
Mobile and Location Based Advertising
Here are a few video overviews of mobile and location based advertising. As an extra value, the 2nd video contains a 30 minute overview about how mobile impacts advertising presented by Andrew Grill, a leading mobile advertising evangelist, at Mobile Monday Amsterdam in 2009. Your mobile tells a whole lot about you, but the advertising industry [...]
Google says local services “hugely important” to mobile future
Calling local services "hugely important" to the future of the mobile user experience, Google product SVP Jonathan Rosenberg said Thursday the digital services giant anticipates location-based services will more deeply integrate with mobile advertising and commerce services in the "not too distant future." Read more: [...]
