Home » Posts tagged"Advertising"

Sideqik and Insightpool are growing Atlanta’s digital marketing hub

Atlanta has long been known as a hub for information security, financial and health care technology, but what’s next? AirWatch raising $200 million

The Emergence of Multi-Screen Content Services: A Path Toward Monetization

At present, in the US, there exists a delicate balance by TV programmers between satisfying MSOs (Multi-System Operators) with exclusive content and growing

Worldwide Mobile Application Store Revenue $15 Billion in 2011

Free downloads are forecast to account for 81 percent of total mobile application store downloads in 2011. This percentage has been decreasing since the first launches in 2008, and Gartner estimates free downloads will continue to decrease in 2011, but it will increase again from 2012 through 2014. Users will begin paying for more applications as they perceive values in the concept of mobile applications, and they become more trustful of billing mechanisms.

Is your youth marketing strategy focusing on PAID or EARNED media?

Does your company sell directly to the youth market? Do you work with an enterprise platform to those selling to the youth market?

U.S. Mobile Local Advertising Revenues to Exceed $2B in 2014, According to BIA/Kelsey

 

Newly released update to BIA/Kelsey’s U.S. Local Media Forecast also indicates total local advertising will reach $145.2 billion in 2014

CHANTILLY,

Your detergent is spying on you!

Since a number of us who write for this blog have a background with Navigation / GPS technology, I thought I would post

Nielsen files for a $1.75 billion IPO

Three years of internal restructuring has improved Nielsen’s performance and prepared them for a $1.75 billion IPO.

Nielsen went public four

3U.S. Online Ad Market Rebounds in Q1

Internet advertising revenues in the U.S. hit $5.9 billion for the first quarter of 2010, representing a 7.5 percent increase over the same

Updated Best Practice Guidelines for Cross-carrier Mobile Advertising

The Mobile Marketing Association (MMA) updated its best practice guidelines for cross-carrier advertising (called mobile content by the industry group) in the United States –

5 Trends that will Shape the Future of Advertising

Many people doubt the future of the advertising model.  However, while new strategies for supporting content financially such  freemium and e-commerce partnerships are