Posts Tagged ‘Advertising’
Nielsen files for a $1.75 billion IPO
Three years of internal restructuring has improved Nielsen’s performance and prepared them for a $1.75 billion IPO. Nielsen went public four years ago and brought on David Calhoun, previous GE vice chairman, to turn things around. The company filings credit Calhoun and his team for transforming the company: Our financial performance has [...]
3U.S. Online Ad Market Rebounds in Q1
Internet advertising revenues in the U.S. hit $5.9 billion for the first quarter of 2010, representing a 7.5 percent increase over the same period in 2009, according to the numbers released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This marks the highest first-quarter revenue level ever for the [...]
Updated Best Practice Guidelines for Cross-carrier Mobile Advertising
The Mobile Marketing Association (MMA) updated its best practice guidelines for cross-carrier advertising (called mobile content by the industry group) in the United States – covering ads running across AT&T, Verizon Wireless, Sprint and T-Mobile USA. The guidelines affect content delivered via SMS, MMS, Interactive Voice Response (IVR) [...]
5 Trends that will Shape the Future of Advertising
Many people doubt the future of the advertising model. However, while new strategies for supporting content financially such freemium and e-commerce partnerships are exciting, predictions of the demise of a half trillion dollar global industry are foolish, juvenile and utterly unsupported by the data. Advertising continues to prosper [...]
Google says local services “hugely important” to mobile future
Calling local services "hugely important" to the future of the mobile user experience, Google product SVP Jonathan Rosenberg said Thursday the digital services giant anticipates location-based services will more deeply integrate with mobile advertising and commerce services in the "not too distant future." Read more: [...]
Top Digital Trends for 2010
The drive for content at scale ranks among the developments set to make waves ... What lies ahead? Adweek identifies 10 trends that are sure to make waves in 2010. 1. Content at Scale 2. The End of the Digital Agency 3. Social Gaming 4. Demand-Side Platforms 5. Engagement Pricing 6. Augmented Reality Grows Up 7. Social Media Morphs [...]
