Sony Ericsson posted €12 million profit for its Q2 2010 quarter, following a €213 million loss during the same quarter in 2009. Sales for the company were €1.76 billion on 11 million shipped for the quarter.
This is good news for the soon to be Atlanta based company, as their average selling price increased from €134 in Q1 2010 to €160 in Q2 – up from €122 the previous year. Their new profitability also owes much of its thanks to the restructuring of the company over the past two years and to Android.
Sony Ericsson’s Android Bet: The increase in average selling price and increased volumes are due primarily to market adoption of the Xperia X10 and X10 mini smartphones. Chief Executive Bert Nordberg says that his company plans to make heavy use of Android in coming smartphones and is targeting having the majority of the Android market in the coming years.
How will the company’s reliance on Android affect its long term stability? Only time will tell, but it seems like it is a good play for the short term.