Sports Illustrated Swimsuit Edition Partners With JAGTAG to Deliver First of Its Kind 2D Barcode Initiative

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JAGTAG TO DELIVER MODEL’S VIDEOS IMMEDIATELY TO READERS’ MOBILE PHONES

NEW YORK, cure Feb. 9 /PRNewswire/ — Sports Illustrated expanded their partnership with JAGTAG to change the way readers enjoy America’s largest print media event, the 2010 Sports Illustrated Swimsuit Edition. The issue hits newsstands today and will feature JAGTAGs throughout the magazine, providing readers with the opportunity to request and immediately enjoy videos of top Sports Illustrated models on their phones.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100209/NY52077)

Sports Illustrated Swimsuit Edition readers can access the exclusive content by sending a photo of a “mobile beauty” JAGTAG, which will return a video via MMS directly to their phones.  Unlike other 2D barcodes, JAGTAG delivers swimsuit videos to both standard phones and smartphones without requiring the consumer to download an application or have access to the mobile web.

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Martin Swinney

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