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Reply.com Files For $60 Million IPO

SAN RAMON, CA – February 22, 2010 – Reply! Inc. today announced that it has filed a registration statement on Form S-1 with the Securities and Exchange Commission for a proposed initial public offering of its common stock.

Reply.com operates a proprietary auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost-per-Enhanced Click™ or cost-per-lead basis.

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Martin Swinney

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