Great Example About Rethinking Your Business: Foursquare de-emphasizing check-ins to enter big data

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Are you willing to completely revamp you’re current business model and user flow within an existing application? That’s exactly what Foursquare did with their most recent release. From a user standpoint and being one of the original people to help develop the check-in technologies, I’m excited about many of the changes. These shifts are interesting to see and come closer to our original goals, but we’ll see what the mass community thinks.

Below is a video interview from Dennis Crowley, Foursquare’s founder, about the reasons behind the changes and the future. As you watch the video, think about what you could learn from taking a much longer view about your company’s offerings, what your users/customers are looking for and what are their current pain points that you may not be answering (yet).

 

Kurt B. Uhlir

Kurt B. Uhlir

Co-Founder at Sideqik
Co-founder Sideqik, with exits at Vitrue & Navteq to Nokia & Oracle; SoTech founder. 10+ U.S. and international patents, including fundamental patents covering check-in services and major parts of mobile advertising; part of dozens of acquisitions and significant international on the ground experience The Sideqik platform connects marketing partners and makes those partnerships more effective. Where partners market together - Together Marketing
Kurt B. Uhlir
Kurt B. Uhlir
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About Author

Co-founder Sideqik, with exits at Vitrue & Navteq to Nokia & Oracle; SoTech founder. 10+ U.S. and international patents, including fundamental patents covering check-in services and major parts of mobile advertising; part of dozens of acquisitions and significant international on the ground experience The Sideqik platform connects marketing partners and makes those partnerships more effective. Where partners market together - Together Marketing

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