Home » Location-Based Service » Great Example About Rethinking Your Business: Foursquare de-emphasizing check-ins to enter big data

Great Example About Rethinking Your Business: Foursquare de-emphasizing check-ins to enter big data

Are you willing to completely revamp you’re current business model and user flow within an existing application? That’s exactly what Foursquare did with their most recent release. From a user standpoint and being one of the original people to help develop the check-in technologies, I’m excited about┬ámany of the changes. These shifts are interesting to see and come closer to our original goals, but we’ll see what the mass community thinks.

Below is a video interview from Dennis Crowley, Foursquare’s founder, about the reasons behind the changes and the future. As you watch the video, think about what you could learn from taking a much longer view about your company’s offerings, what your users/customers are looking for and what are their current pain points that you may not be answering (yet).

 

Kurt B. Uhlir

Kurt B. Uhlir

Co-Founder at Sideqik
Co-founder Sideqik, with exits at Vitrue & Navteq to Nokia & Oracle; SoTech founder. 10+ U.S. and international patents, including fundamental patents covering check-in services and major parts of mobile advertising; part of dozens of acquisitions and significant international on the ground experience The Sideqik platform connects marketing partners and makes those partnerships more effective. Where partners market together - Together Marketing
Kurt B. Uhlir
Kurt B. Uhlir