Are you willing to completely revamp you’re current business model and user flow within an existing application? That’s exactly what Foursquare did with their most recent release. From a user standpoint and being one of the original people to help develop the check-in technologies, I’m excited about many of the changes. These shifts are interesting to see and come closer to our original goals, but we’ll see what the mass community thinks.
Below is a video interview from Dennis Crowley, Foursquare’s founder, about the reasons behind the changes and the future. As you watch the video, think about what you could learn from taking a much longer view about your company’s offerings, what your users/customers are looking for and what are their current pain points that you may not be answering (yet).