Business Plans for Mobile Gaming Companies
Mobile gaming, casual gaming and social gaming are definitely buzz words in the news. We’ve all seen the barrage of Facebook updates from friends playing Mafia Wars, Farmville and others. Then, there is the stream of requests to add Foursquare or Gowalla. Followed by increasing talk from friends and coworkers about the latest game they bought on their iPhone – yes, we have heard about Angry Birds before and no, I’m not downloading it.
The point is that mobile gaming market is growing very quickly with the penetration of smartphones, easy integration of location APIs and middleware packages. There is definitely a business opportunity for independent and established game developers. We are also seeing many companies from other industries developing game experiences into their products or to supplement their portfolio to customers.
The one thing that we also see is many companies and independent shops working without a business case. Does it need to be a formal business case? That depends on whether you are seeking outside funding and your company’s culture, but it is always a good idea to have agreement on the goals and plans for the project.
Here is a good article from Inc Magazine on How To Write a Business Plan for a Mobile Gaming Company.
If you are working on mobile or fixed gaming, please visit the discussion section of our LinkedIn group or reach out to some of our members in the area. There are a number of members from CCP, Kaneva, AT&T, as well as a number of VCs and others with significant experience in the industry that may be able to offer assistance. Our own Kurt Uhlir previously ran a gaming division, oversaw the IGDA’s mobile group and has developed a number of patented technologies in the area.
Please remember that the SoTech community can help connect you with others that have experience in the areas you are working today. Let us help.
Related story: Zattikka raises $5.5m for its browser and mobile social games
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