How Social Technology Must Integrate with Traditional Marketing
Although social technologies have been capturing marketers time for over four+ years in corporate, they’ve often been operated in a silo as experimental,
Cardlytics Closes $18 million of Growth Capital
ATLANTA, Aug 16, 2010 – Cardlytics, the pioneer of transaction marketing, announced today that it has raised $18 million in new equity to support
Google Wave….Bye Bye!
According to Google, Google Wave will be saying adios in the next few months. In a post filled with examples of Wave’s
Your detergent is spying on you!
Since a number of us who write for this blog have a background with Navigation / GPS technology, I thought I would post
Getting the word out about your start up!!!
So you have just started you business or you just signed you first major client. How do you get the word out and
Apptera Raises $10 Million To Targeting The “Third Screen” Of Advertising
Apptera raises an $10 million in another round of funding to continue its expansion into mobile advertising.
Apptera “taps
Are mobile ads the next big thing?
Kevin Ryan, the former CEO of online-ad company DoubleClick, said he doesn’t see mobile advertising delivering on huge promises talked about by Google,
Nielsen files for a $1.75 billion IPO
Three years of internal restructuring has improved Nielsen’s performance and prepared them for a $1.75 billion IPO.
Nielsen went public four
3U.S. Online Ad Market Rebounds in Q1
Internet advertising revenues in the U.S. hit $5.9 billion for the first quarter of 2010, representing a 7.5 percent increase over the same
Updated Best Practice Guidelines for Cross-carrier Mobile Advertising
The Mobile Marketing Association (MMA) updated its best practice guidelines for cross-carrier advertising (called mobile content by the industry group) in the United States –
