Category: Advertising
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Mobile platforms and location-based networks could take social marketing to the next level
Apple released guidelines for determining what programs can be sold on its App Store, online after more than two years of complaints from developers that the company’s policy was secret and capricious. The guidelines go a long way towards addressing many of the complaints, here however, there are still a number of grey areas. Apple…
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How Social Technology Must Integrate with Traditional Marketing
Watch a short video from career analyst Dan Pink examines the puzzle of motivation, apoplexy starting with a fact that social scientists know but most managers don’t: Traditional rewards aren’t always as effective as we think. Listen for illuminating stories — and maybe, case a way forward. Although social technologies have been capturing marketers time…
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Cardlytics Closes $18 million of Growth Capital
ATLANTA, website like this Aug 16, 2010Â — Cardlytics, the pioneer of transaction marketing, announced today that it has raised $18 million in new equity to support its rapid expansion. New investors ITC Holdings and Kinetic Ventures led this round of financing and all previous investors participated including Canaan Partners, Polaris Venture Partners, and Total Technology…
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Google Wave….Bye Bye!
According to Google, pharmacist Google Wave will be saying adios in the next few months. In a post filled with examples of Wave’s innovations and strengths, women’s health they acknowledge that the real-time messaging and collaboration tool hasn’t caught on the way they thought it would. However, the code and tools used for / by…
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Your detergent is spying on you!
Since a number of us who write for this blog have a background with Navigation / GPS technology, more about I thought I would post this little bit of odd usage for GPS technology. It seems Unilever’s Omo detergent (Sold in Latin America, primarily in Brazil) is adding an unusual ingredient to its two-pound detergent…
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Getting the word out about your start up!!!
I have been using Google Voice for about the past three months, cure and even though the tool seems to  still need some work, I have to say that I like it a lot. There are a number of reasons to like Google Voice (GV), such as the single number that I can give out…
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Apptera Raises $10 Million To Targeting The “Third Screen” Of Advertising
Various politicians have been working to close a number of loopholes that allowed for a number of bad investment decisions. While we can debate whether there is too much (or not enough) government regulation in the financial markets, shop the implementation for the identified problem has some serious issues. The bill passed by the House…
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Are mobile ads the next big thing?
We’ve all seen the growth of Facebook, buy information pills especially those that have seen our bandwidth (and in some cases productivity) in the office take a hit in recent years. Many also knew that the company became cash positive in 2009 thanks to a blog post by Facebook CEO Mark Zuckerberg in September. Would…
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Nielsen files for a $1.75 billion IPO
Various politicians have been working to close a number of loopholes that allowed for a number of bad investment decisions. While we can debate whether there is too much (or not enough) government regulation in the financial markets, shop the implementation for the identified problem has some serious issues. The bill passed by the House…
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3U.S. Online Ad Market Rebounds in Q1
Want to see more applications and features in Google App’s! Well so does Google, recuperation and whats even better they are letting us decide which ones to include. Visit the Google Product Idea page and look at what is up for consideration and vote on the ideas you would like to see added to Google…