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Mobile Devices Transform Shopping Process (Report)

Nielsen and Yahoo show that mobile devices are transforming the shopping process, according to a new report released within

Worldwide Mobile Application Store Revenue $15 Billion in 2011

Free downloads are forecast to account for 81 percent of total mobile application store downloads in 2011. This percentage has been decreasing since the first launches in 2008, and Gartner estimates free downloads will continue to decrease in 2011, but it will increase again from 2012 through 2014. Users will begin paying for more applications as they perceive values in the concept of mobile applications, and they become more trustful of billing mechanisms.

Interest is high, but few brands take loyalty to mobile devices

 As smartphones and the mobile internet increase penetration among Americans, shoppers are relying more on their phones while out and about to get

Mobile Couponing Best Practices and Guidelines Released by MMA

Download “Guidelines and Best Practices in Mobile Price Promotions” at http://mmaglobal.com/mobilecouponguidelines.pdf.

– The MMA (Mobile Marketing Association) (www.mmaglobal.com) today published “Guidelines

Social Media Listening 2.0 (whitepaper)

Listening 2.0: Leveraging Social Intelligence to Drive Business Results, a white paper from Converseon describes the trends in social media

Should the smallest businesses pay attention to social media marketing?

eMarketer estimates that 127 million people in the US, or 57.5% of internet users, will use social networks at least monthly this year.

Reputation Management for Small Business: Options?

Social media continues to expand and become a larger part of marketing and new customer discovery for small businesses. How are businesses supposed

Is your youth marketing strategy focusing on PAID or EARNED media?

Does your company sell directly to the youth market? Do you work with an enterprise platform to those selling to the youth market?

U.S. Mobile Local Advertising Revenues to Exceed $2B in 2014, According to BIA/Kelsey

 

Newly released update to BIA/Kelsey’s U.S. Local Media Forecast also indicates total local advertising will reach $145.2 billion in 2014

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