‘Advertising’ Archives
Getting the word out about your start up!!!
So you have just started you business or you just signed you first major client. How do you get the word out and spread the news. Well unless that client just dumped big bucks on you, you are probably under a tight budget and can not afford a major press release service. So what do you do? Well you might try some of these sites, the following [...]
Apptera Raises $10 Million To Targeting The “Third Screen” Of Advertising
Apptera raises an $10 million in another round of funding to continue its expansion into mobile advertising. Apptera “taps into the power of mobile advertising by dynamically serving voice ads to callers and enhancing those calls with interactive visual engagements”. “Callers can opt in to voice ads and have special offers such as coupons [...]
Are mobile ads the next big thing?
Kevin Ryan, the former CEO of online-ad company DoubleClick, said he doesn’t see mobile advertising delivering on huge promises talked about by Google, Apple and others. He talks about how there is almost no mobile advertising today, how e-commerce sites get very little of their sales from mobile and the limited screen size. See the WSJ blog [...]
Nielsen files for a $1.75 billion IPO
Three years of internal restructuring has improved Nielsen’s performance and prepared them for a $1.75 billion IPO. Nielsen went public four years ago and brought on David Calhoun, previous GE vice chairman, to turn things around. The company filings credit Calhoun and his team for transforming the company: Our financial performance has [...]
3U.S. Online Ad Market Rebounds in Q1
Internet advertising revenues in the U.S. hit $5.9 billion for the first quarter of 2010, representing a 7.5 percent increase over the same period in 2009, according to the numbers released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This marks the highest first-quarter revenue level ever for the [...]
Updated Best Practice Guidelines for Cross-carrier Mobile Advertising
The Mobile Marketing Association (MMA) updated its best practice guidelines for cross-carrier advertising (called mobile content by the industry group) in the United States – covering ads running across AT&T, Verizon Wireless, Sprint and T-Mobile USA. The guidelines affect content delivered via SMS, MMS, Interactive Voice Response (IVR) [...]
SAS to Hold Business Forecasting Conference
For those of you who are in to Data Analyzes and Business Intelligence. SAS is holding it's annual Business Forecasting Conference on June 7-8 in Cary, NC, and learn how better forecasting can lead to better decision making for your organization. F2010 is one of the world’s largest forecasting conferences.
How Google uses site speed in ranking!!
Google made an announcement last week about site speed and how it effects Google's search ranking algorithms. you can find more information at Webmaster Central blog . Google also has a number of free tools that you can use to increase the speed of your website.
Mobile and Location Based Advertising
Here are a few video overviews of mobile and location based advertising. As an extra value, the 2nd video contains a 30 minute overview about how mobile impacts advertising presented by Andrew Grill, a leading mobile advertising evangelist, at Mobile Monday Amsterdam in 2009. Your mobile tells a whole lot about you, but the advertising industry [...]
Brain Scans Could Be Marketing Tool of the Future
ScienceDaily — Using advanced tools to see the human brain at work, a new generation of marketing experts may be able to test a product's appeal while it is still being designed, according to a new analysis by two researchers at Duke University and Emory University. So-called "neuromarketing" takes the tools of modern brain science, [...]
Google Moves out of Mainland China!!
Posted from Google Blog... 3/22/2010 12:03:00 PM On January 12, we announced on this blog that Google and more than twenty other U.S. companies had been the victims of a sophisticated cyber attack originating from China, and that during our investigation into these attacks we had uncovered evidence to suggest that the Gmail accounts of [...]
Location Isn’t A War Between Two Sides, It’s A Gold Rush For Everyone
Editor’s note: This post was written by Joe Stump, the co-founder of SimpleGeo, a geolocation infrastructure company. While much of the focus in location these days is on the front-end side of things, SimpleGeo focuses on the backend, allowing startups to very easily get started with geolocation. We asked Stump to weigh-in with his thoughts [...]
5 Trends that will Shape the Future of Advertising
Many people doubt the future of the advertising model. However, while new strategies for supporting content financially such freemium and e-commerce partnerships are exciting, predictions of the demise of a half trillion dollar global industry are foolish, juvenile and utterly unsupported by the data. Advertising continues to prosper [...]
SXSW: Finding great food, based on its location
Location is obviously a big theme at South by Southwest Interactive this year - that emerging-technology conference that's going on this weekend in Austin, Texas. Whether you’ve elected to use Austin-based Gowalla or New York-based Foursquare, checking in and sharing useful tips with friends are the major tenants of these location-based [...]
Google ‘99% certain’ to shut China engine
Google has drawn up detailed plans for the closure of its Chinese search engine and is now “99.9 per cent” certain to go ahead as talks over censorship with the Chinese authorities have reached an apparent impasse, according to a person familiar with the company’s thinking. In a hardening of positions on both sides, the Chinese [...]
